Atlanta, GA – Jeff Siegel, CEO of Media Lodge, is a featured speaker at SHOT Show 2022.
Jeff’s presentation will be a part of SHOT University, one of a dozen a la carte classes during the week of SHOT Show that dives into critical issues and presents lessons learned from influential industry leaders and high-profile keynote speakers. The topic of discussion will be: “State of Digital Marketing in the Outdoor Industry” – As traditional media platforms mature, marketers continue to embrace the world of digital marketing (OTT, social, web, mobile, digital video, influencer marketing, commerce and email). But what works and what doesn’t? How do you quantify success? How do you work with big digital companies like Facebook and Google? How do you navigate the world of social influencers? How do you get videos seen beyond your own website?
When: Wednesday, January 19 from 1-2pm
Where: Murano Ballroom
Jeff Siegel has over two decades of experience at all levels of advertising sales, digital media and the outdoor industry. Jeff has established relationships with agencies, publishers, networks, leagues, vendors and distributors. He has managed global sales teams and developed and marketed world-class brands and assets on diverse platforms including cable networks, internet, mobile, OTT, VOD and iTV. Prior to founding Media Lodge, Siegel led sales efforts at Ensequence, Rovi (Tivo) Corporation and was also Senior Vice President at Advanced Media Sales and Marketing at ESPN. Over his 13 years at ESPN, Siegel led Sales and Marketing for ESPN Outdoors, as well as advanced media platforms including internet, interactive television, addressable advertising, video on demand and mobile. In these roles, he created industry-leading advanced media sponsorship programs, improved operating efficiencies, managed senior-level relationships and oversaw the creation and implementation of trade advertising.
About Media Lodge
Media Lodge has assembled a unique set of assets to engage with over 40 million outdoor enthusiasts per month in authentic and powerful ways. In addition to fishing, camping, hunting, boating, and power sports, Media Lodge has built a powerful media platform that helps brands engage with enthusiasts across the best websites and exclusive, leading e-commerce engines. Additionally, Media Lodge has invested heavily to ensure partners understand their customers, research their competitors, and realize manufacturing efficiencies. For more information, please visit www.medialodge.com.